Changing the game in sports media

Since almost a quarter of sports viewing happens outside the home, startup Everpass Media focused there exclusively. This simplifies things for right holders, and facilitates the delivery of top tier sports content to venues like bars, restaurants and casinos. I helped develop a brand strategy and positioning introducing Everpass as a future-forward business driver poised to innovate the in-venue entertainment space. Then we dove into creating their website.

Because Everpass exclusively serves commercial venues, we focused on making the site a resource for business owners. We aimed to be single minded about our purpose: helping venues monetize sports content.

Replacing the existing interim website with a proper product offering meant making sure it’s built to scale and flex as the company and its offerings grow over time. So we created templates for product pages, allowing new partnerships and offerings to be easily featured.

Key stats and tips give venue owners lots of reasons to consider offering more sports content for their customers.

Meanwhile, longform articles dig deeper into the business of sports entertainment, establishing Everpass as a resource for growing business.