Greetings from the edge. Man.

The benefits of hybrid cloud capabilities and edge computing for large enterprise businesses are hard to explain without getting in the weeds. But if you lean into symbolic imagery and language, you can convey a sense of optimism and limitless possibility. Even to folks who don’t have CTO in their title.

This “room energizer” was used to hype up the audience before a keynote presentation by Fidelma Russo, HPE’s Global CTO.

Fidelma’s keynote centered on how HPE’s toolkit allows customers to navigate complex and ever-changing technology with ease. This film was part of her presentation, reinforcing her themes of knowledgeable exploration with wayfinding imagery and notions of discovery.

Previously, I wrote a separate piece introducing HPEs positioning shift to a cross functional intelligent platform. (I’m told that for a certain segment of the enterprise business world, those words are catnip.)