BAYER ADVANCED
People take the quality of their lawn really personally. They see it as a reflection of their own appearance. Lots of lawn brands (Bayer included) like to show people being proud of their yard. We thought blind spitting rage was a good emotion to tap into instead.
This was fun to work on. The agency had a huge new account which was worth about 18 trillion million thousand dollars. So while they weren’t looking, five of us snuck off to Panama City and pitched this. We came back with the account and got to make some beautiful ads. (If you ever get the chance to visit, go to Panama. It really does look like this.)
The gift shops are conveniently located next door. In Costa Rica.
OK, so your footprints won’t be the first ones on the beach.
But chances are, they will be theonly ones shaped like a size 10 cross-trainer.
We’ve got everything people want in a vacation. Except for most people.
On a clear day, you can see all the way to the 16th century.
One of the first things I worked on at Moxie is the site launching Verizon’s big 4G LTE network. This is the network that’s supposed to make us into a race of superhuman Jetsons-like people who think in binary code and fart pixels. Like most people, I’d settle for being able to make a phone call from a room with a ceiling.
LONGHORN STEAKHOUSE
Longhorn started out as a honky tonk with flirty waitresses who’d staple your tie to the wall. Then they grew to 300 stores and lost their soul. So we came up this program as a way to reconnect with people through their love of music.
In addition to the website and live acoustic concert series, we were planning on building a 80,000 sf live venue in Nashville, and even a Live at Longhorn satellite radio station. But then Longhorn got sold to the people who own Olive Garden. Instead of music, now they mostly just make steaks covered with butter sauce and what looks like some kind of gravy.
This is the first of a series of pre-roll videos created to run online before videos, news clips, etc. The idea was to deliver a bite-sized message really fast, just like the Verizon network itself.
A word to the wise: When you’re casting for a spot that involves a woman in a hotel shower, you have to be really careful how you word the ad.
You had no idea Henry Winkler was so outdoorsy, did you?
THE MELTING POT radio (:60)
I tried to write this spot like one of those Harlequin romance novels. The ones where the cover art looks like a Frank Frazetta painting, or the poster for Heavy Metal. But for chicks.
I rest my case.
GEORGIA LOTTERY
We had five thousand dollars and 4 days to put a spot together. Everyone assumed we’d end up with giant type on screen that said “Bonus Ball. Win Big! This week only!!” But then we saw this monkey reading a newspaper.
This campaign for the Nat’l Multiple Sclerosis Society shows how hard it can be to live with this debilitating disease. We had no budget so we had to pull the usual photography favors, but I think we ended up with some good stuff. This campaign ran in Archive, too. Which might be an easier place to read the type. (It’s a bit crunchy here, sorry.)
The driveway. The front door.
The water cooler. The copier.
The produce section. The checkout counter.
For people with MS, every day is a challenge.
